Growth and Branding

Theoris - 8888 KeystoneAs we make our way further into 2013 we find ourselves in new surroundings and amongst new team members.  Walking through our freshly painted hallways, I can’t help but notice all the new faces in the crowd either interviewing in conference rooms or “shadowing” our fellow colleagues.  All of this hustle and bustle points to the company’s success and aspirations of growth.  Our ability to grow is due to the contributions of everyone collectively working together towards a common goal.  It doesn’t matter if you’re watching our hardworking CFO, one of our outstanding account managers, our charming group of recruiters, or the heart and soul of our company, our contractors sitting remotely at our valued client’s office.  Each of us play an essential role in growing Theoris IT, Engineering, and Scientific into the best technical staffing and recruiting organization in the country.

Obviously there are a variety of factors that need to come together in order for a company to achieve exponential growth and success.  I compare it to and visualize it much like a puzzle.  In order for a puzzle to be complete, all the pieces have to be in the exact right spot at the same time.  Attempting to stick with this analogy….one particular “puzzle piece” I want to talk more in depth about is BRANDING.  Effective company branding is paramount.  It is not only important to build on past successes, but also to achieve future success.  Each and every one of us have a responsibility to positively brand our company every chance we get.

And here is why… brand recognition is crucial to securing new business which in turn directly affects our company’s ability to grow.

Quite simply, our brand is what sets us apart from our competition in the minds of our employees and clients.  How can potential clients or candidates that we would like to partner with ever be able to find us, remember us, or want to work with us if we don’t differentiate ourselves from our competition? 

Well, the answer is they can’t.   Therefore we need to BRAND, BRAND, BRAND.

As we continue to grow and expand we are constantly striving for differentiation and clear brand recognition.  One of our favorite questions to ask both candidates and hiring managers is, “Have you heard of Theoris?”  The sole reason we like to ask this is because if they haven’t heard of us….we have the privilege of sharing our story or who we are, what we do, and most importantly… what makes us special.

So remember, much like people, businesses have personalities.  All humans gravitate towards and do business with personalities they like…so every chance we get we should be telling the story of our great company and what makes us different.  It remains everyone’s responsibility to continue to display the values that differentiate our culture from our competitors.

Our prime vehicle for branding (and our most effective), is our Theoris family, including those of you that have converted to permanent positions with our clients. While you may not sit among us on a daily basis, you are very much an integral part of the Theoris family and you all drive our company brand every day while out in the field.

Your hard work, positive attitude, and technical expertise are a direct reflection of what our company stands for.  As ambassadors on a daily basis, you exhibit the “A caliber” talent that typifies our company and helps us outshine the competition.  So, to all of you ‘Ambassadors’ out there that we do not get to see every day walking through our hallways – Thank You.  Your work speaks volumes and it brands our company in a positive light every day.
– Nicole Brown

~ Success is the sum of small efforts, repeated day in and day out. – Robert Collier



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